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Spotlight on a Sponsor - JEWSON

Spotlight on a Sponsor - JEWSON

Alan Nettle23 Sep 2023 - 13:48

JEWSON they have got the lot.

Redruth RFC are delighted that once again JEWSON have agreed to be a Principal Sponsor of the club.

https://www.jewson.co.uk/
Agar Road, Illogan Highway, Redruth TR15 3ED
01209 - 213030

Some information on JEWSON including the story of the ‘Jewson lot’.
With branches from the Scottish Isles to Penzance, you’re never far from expert advice, reliable service, and the highest-quality building materials. Whatever your trade we’ve got what you need, from everyday essentials to specialist equipment. You’ll also find kitchen and bathroom showrooms nationwide along with our huge range of tools and equipment available via Tool Hire. We’ve come a long way since opening our first branch in 1836!
At Jewson, we know the trade. In fact, on average you'll find close to 90 years' experience in every branch. It doesn’t matter to us whether you’re an apprentice just starting out, or you’ve been doing this for years, we've got your back. Getting you what you need, where and when you need it is what we do. Click & Collect in 15 minutes from over 450 Jewson branches. Need it direct to site? We can offer next-day delivery when ordering before 10am.

The trade isn't all about supplies and materials. That's why Jewson offers you more.
• Project estimating, from project specification to building control sign-off
• Fast tool hire nationwide, make your next job, big or small, a little easier
• Brick and timber specialist branches, award winning service you can rely on
• Kitchen and bathroom showrooms, to inspire you and your customers
National Merchant of the Year at the 2022 BMJ Awards
Timber Merchant of the Year at the 2022 BMJ Awards

The ‘Jewson lot’
If you are old enough you will remember the 1990’s TV advert for Jewson, below is reminder of why it was so successful.
In the early 1990s, JEWSON ran a comical advertising campaign on British TV centred upon the punch line 'We've got the Jewson lot!'
The advertisement features a building contractor coming into a store and reeling off a list of his shopping demands, which are served up to him almost miraculously quickly, thereby giving the impression that for a builder on a job in a hurry, it is an excellent place to stop for fast service and has a large quantity in stock of virtually every material a builder could want.
The peculiarity of the advertisement that made it comical lies in the building contractor's specification of 'Jewson' before every item on his shopping list. On the face of it, this suggests that he is a past-time convert to Jewson's own-brand goods and trusts in their quality. But the way he interjects 'Jewson' before every item on his list also speaks to the colourful language often heard on building sites. In short, it's a substitute for a common swear word. The notion of a builder swearing his way through a list of items he needs for his job was designed to bring light relief to builders who are used to hearing and in many cases using such language in their workplaces.
The slogan 'We've got the Jewson lot!' is final confirmation of this innuendo. It only makes sense when Jewson is considered as a substitute for a common swear-word, although on the surface it is implying that the company stocks all its own-brand products in its stores, which would be a statement of the obvious. The underlying messaging is that Jewson sells absolutely everything a builder wants and needs, making it a convenient one-stop shop, with no need to waste time going anywhere else.

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